Blue is for girls and pink is for boys?

Blue is for girls and pink is for boys?

My daughter was turning three and was invited to a birthday party at one of her school friends. I took her to a big department store, which shall remain nameless…. I made my way to the little girls section. As I turned out of an aisle, there it was. A sea of pink. I stopped in my tracks, the back of my eyes burned by the sight. Pink. What does pink say?

Is pink for girls and blue for boys? It is if you believe the shops!

Ironically, it used to be the other way around.

At the end of the 19th century, pink was seen as a light red, and therefore, masculine. Blue was seen as a a gentle, subtle shade and more suited to girls.  

According to colour expert Gavin Evans, interviewed in Business Insider, “ about 1950, there was a huge advertising campaign by several advertising agencies pushing pink as an exclusively feminine colour and the change came very quickly at that point."

But what about all the other colours? A way to avoid gender stereotypes is to concentrate on the individual. Mauve, violet, purple, magenta, indigo,are all variations on a purple theme. Fresh yellow green, apple,  …...or lemon yellow expresses different parts of your child’s character. Colours are a way for your child to express herself.

At Papatya we don't believe pink is for girls. We are mothers, creating little girl’s dresses with love and care. We translate colours into expressions of beauty for flower girls, birthday girls, party girls, fun girls, everyday girls, all girls. Made to order.

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